You Might Think – The Cars

THIS DAY IN MUSIC……………………………………..on May 14th of 1984 “You Might Think” by The Cars peaked at #7 on Billboard. Ric Ocasek (guitarist and lead vocals) wrote this song. He sings about a girl who thinks he’s crazy for putting up with him because she’s so difficult.  This won the first-ever Video of the Year award at MTV’s Video Music Awards. It beat out “Thriller” by Michael Jackson and Herbie Hancock’s “Rockit,” among others. The video was very advanced for the time and was one of the first to use computerized effects. Singer/guitarist Ric Ocasek’s image appeared in various animated scenes – he would show up as a fly, climbing the Empire State Building, just about anywhere to get the attention of the girl. The object of his affection was played by model Susan Gallagher. This was produced by Mutt Lange, who has also worked with Def Leppard and AC/DC. He was married to Shania Twain from 1993-2008. The video was produced by Jeff Stein who was famous for his live videos like what he did with Billy Idol on “Rebel Yell,” but he thought The Cars were a boring live band so he used digital trickery to get around that. The video took months to make and at first it aired without the fly, which wasn’t ready yet. The effects seen in the video can be created with a basic program these days, but in 1984 creating and rendering this stuff was extremely tedious and time consuming.The video cost $80,000 to make which was almost triple the average music video budget of the time. Though The Cars would have hit records in the UK this was not one of them. The song barely broke the Top 100 peaking at #88.